What are gross, operating, net, and EBITDA margins?
Master the margin ladder: gross, operating, and net margins straight off the income statement, plus EBITDA margin, the comparison rung bankers add.
"Your margin is my opportunity." — Jeff Bezos
Concept
Margins measure profitability at different levels of the income statement. Three of them come straight off the statement on the way down—gross margin, operating margin, and net margin—and bankers add a fourth, EBITDA margin, to strip accounting differences out of comparisons. Read together they form a ladder, and the ladder is the business model written in one column: where money leaks between the top line and the bottom line tells you what kind of business this is.
Intuition
Each rung answers a different question:
- Gross Margin: Can you make money selling your product at all? (Unit economics)
- Operating Margin (EBIT): Is this a profitable company, not just a profitable product? (Operating leverage)
- Net Margin: What do the owners actually keep? (Bottom line)
- EBITDA Margin: What does the operation earn before the paper charges? (The banker's comparison rung)
Always compare margins to peers, never to zero. A 3% net margin is a disaster in software and a triumph in grocery.
Margins compress or expand based on volume and pricing power. A company with high fixed costs sees operating margin explode as revenue grows (operating leverage). A commodity business with no pricing power sees margins crushed when input costs rise.
Components
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